From the Flexilay team.
Product updates, merchant growth and the case for modern LayBy.
Merchant GrowthThe true cost of BNPL for your online store (and what to offer instead)
BNPL merchant fees run several times what it costs to take a card — so you're paying for lending risk you never signed up for. Here's the real cost, and the fix.
Merchant GrowthWhat your checkout page is telling customers (and how to fix it)
Your checkout sends a quiet message about who your store is for. A thin set of payment options reads as exclusion — here's what shoppers hear, and the fix.
Merchant GrowthThe overlooked shopper segment that could be buying from your store
A loyal, intentional group of shoppers actively avoids credit-based BNPL. Without a non-credit way to pay over time, they walk — and you never see it.
Industry GuidesHow toy stores win Christmas with online layaway
Parents want to lock in the big present early and pay it off before December. Here's how toy stores use online layaway to win Christmas sales.
Industry GuidesWhy LayBy is the natural fit for bridal boutiques
The wedding is months away and the dress isn't needed until then. LayBy makes the payment model bridal boutiques already use automatic and trackable.
Industry GuidesHow to offer LayBy in your jewellery store (without credit checks)
Jewellery buyers already save for months. Offer LayBy online — no credit checks, no lending risk — and stop losing the sales they've planned.
Industry GuidesLayBy for play equipment retailers: sell the big backyard upgrade
Trampolines, swing sets and cubby houses are $800–$5,000 purchases parents plan for months. LayBy converts those carts without lending risk.
Industry GuidesPayment plans for art galleries: sell more art without becoming a lender
Galleries already run informal payment plans by hand. Here's how to automate the schedule, keep the work until it's paid, and never become a lender.
EducationA merchant's guide to offering flexible payments without becoming a lender
Flexible payments lift conversion, but many merchants fear lending risk and compliance. Here's how to offer affordability without underwriting a customer.
Merchant Growth5 types of online stores that should be offering LayBy (is yours one?)
If you sell considered or high-ticket items, LayBy isn't just convenient — it's a conversion catalyst. Five online store types that should offer it.
Merchant GrowthHow to add flexible payment plans to WooCommerce without offering credit
Give WooCommerce shoppers a way to pay over time — without lending, credit checks, or BNPL risk. Here's how pay-first LayBy works on your store, and why it's the safer model.
InsightsThe State of LayBy & Layaway 2026: how BNPL's reckoning is reviving pay-first payments
Layby and layaway are back. Our 2026 read of the data: BNPL's regulatory reckoning, the documented debt costs, and why merchants and shoppers are returning to pay-first payments.
CompanyOur founder's story, featured on SaaS Browser
SaaS Browser sat down with Flexilay founder Toby to talk about why he rebuilt layby for ecommerce — what worked, what failed, and where Flexilay goes next. Here's the recap.
NewsShopify support is on the way
Flexilay is bringing modern, debt-free layby to Shopify checkouts. Here's what's coming, what already works today, and how to be first in line.
ProductWhy traditional layby is broken (and how to fix it)
Traditional layby earned customers' trust, then got left behind by online shopping. Here's what broke — and how modern layby fixes it without becoming a lender.
EducationWhy Flexilay isn't Buy Now Pay Later
Flexilay looks like flexible payments, but it works nothing like BNPL. Here's the difference between modern LayBy and lending — and why it matters for your business.
EngineeringInside our Stripe integration
How Flexilay uses Stripe to run payment schedules — secure card handling, automatic collection, retries and settlement — while never holding your customers' funds.
Merchant GrowthFlexible payments and the real impact on average order value
Flexible payment options don't just help customers — they measurably lift average order value and conversion. Here's why, and how to offer them without taking on lending risk.
DesignDesigning the Flexilay customer portal
The principles behind a payment portal customers actually trust — clarity, control, and calm. How we designed the Flexilay customer experience around confidence, not pressure.