From the Flexilay team.
Product updates, merchant growth and the case for modern LayBy.
Merchant GrowthThe true cost of BNPL for your online store (and what to offer instead)
BNPL merchant fees run several times what it costs to take a card — so you're paying for lending risk you never signed up for. Here's the real cost, and the fix.
Merchant GrowthWhat your checkout page is telling customers (and how to fix it)
Your checkout sends a quiet message about who your store is for. A thin set of payment options reads as exclusion — here's what shoppers hear, and the fix.
Merchant GrowthThe overlooked shopper segment that could be buying from your store
A loyal, intentional group of shoppers actively avoids credit-based BNPL. Without a non-credit way to pay over time, they walk — and you never see it.
Merchant Growth5 types of online stores that should be offering LayBy (is yours one?)
If you sell considered or high-ticket items, LayBy isn't just convenient — it's a conversion catalyst. Five online store types that should offer it.
Merchant GrowthHow to add flexible payment plans to WooCommerce without offering credit
Give WooCommerce shoppers a way to pay over time — without lending, credit checks, or BNPL risk. Here's how pay-first LayBy works on your store, and why it's the safer model.
Merchant GrowthFlexible payments and the real impact on average order value
Flexible payment options don't just help customers — they measurably lift average order value and conversion. Here's why, and how to offer them without taking on lending risk.